FLC Hotels & Resorts in cooperation with Thailand’s leading technology group to applying digital solutions for in-house guests

The technology solution will allow guests staying at FLC resorts to quickly access information, menus, and other leisure and entertainment services that can be booked online easily without direct person-to-person contact.
On March 14, 2022, at the 35th floor of FLC Twin Towers, the representatives of FLC Hotels & Resorts and True Digital Group signed a strategic cooperation agreement which mainly focuses on the use of Crave Appless solution (QR code scanning) within luxury resort complexes of FLC Hotels & Resorts. Being fully integrated and customizable, it is also known as a contactless solution and favored by the majority of customers in the post-Covid era.

Crave Appless is one of the digital solutions for customers in tourism and hospitality sectors provided by True Digital Group – a member of Thailand's largest multi-industry group (True Corporation) with experience in providing digital solutions, serving more than 100 million customers each year. Crave Appless is a product that is widely used in more than 30,000 rooms at 4-5* hotel chains around the world. The cooperation with True Digital Group aims to meet the expectation of improving technology infrastructure, optimizing operations and improving customer experience at FLC Hotels & Resorts, one of the most luxurious complexes in Vietnam.

In addition to boosting business operations, Crave Appless solution will replace traditional customer interactions such as taking a phone call or meeting staff in person to request services. All requests and interactions between resort guests and staff are made online using a separate QR code in each room. QR codes will be displayed in the hotel/resort bedrooms of FLC Hotels & Resorts so that guests can quickly access resort information, menus, local information, on-site facilities, transportation and booking, or make special requests, late check-out for example, without downloading the app since guests can access any service simply by QR code scanning with a smartphone.

The application of such smart solution is considered a pioneering step of FLC Hotels & Resorts to prepare for welcoming international travelers back to Vietnam under new normal conditions, and reopening to domestic tourism during the summer vacation of 2022 when the demand for accomodation increases, but ensuring safety remains a top priority.
Crave Appless will also be a solution to help increase guest experience at FLC Hotels & Resorts complexes with easy access to all information during the vacation, and requests for services are made quickly and simply by scanning a QR code.
About True Digital Group, True Digital Group is one of the subsidiaries of True Corporation - a multinational corporation headquartered in Bangkok, Thailand, a leading expert in the fields of artificial intelligence, big data, and digital technology. Cooperation with True Digital Group is an great effort of FLC Hotels & Resorts in particular and FLC Group in general with the desire to provide international standard services to guests and catch up with new tourism trends in the period of "new normal conditions”.

Vietnam will be fully reopened to tourists from March 15, FLC Group in general and the complexes of FLC Hotels & Resorts in particular have always been ready for the return of visitors. FLC Hotels & Resorts owns many 5-star golf resort complexes stretching from North to South. Every year, the brand welcomes millions of visitors relaxing and using its services. Therefore, this technology solution is considered to have great potential in increasing the customer experience in a safer and more exclusive way, while elevating Vietnam's tourism through innovations and digital services, keeping pace with the worldwide trend of digital transformation.